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Nova Scota Apples

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To Market, To Market

Effective merchandising techniques will go a long way to increasing profits from your produce department. Attractive, well-managed and informative displays create new opportunities to attract and better inform your customers. For maximum impact, establish a particular section for apples in your produce department. Offer your customers a choice of sizes and grades as well as package formats - bulk, bags, trays, etc. Display varieties with recipes and nutritional information clearly visible. Target different markets with value-added, over-wrapped trays of 6 to 8 apples. Smaller apples are ideal for school lunch boxes. Larger varieties are good for home snacks or work lunches. Display a bowl of apples at deli or lunch counters. Apples can be cross-merchandised with other lunch box suggestions, such as raisins.

Cooking apples can be cross-merchandised with pie pans and baking ingredients for apple pies, apple sauce and apple dumplings. The possibilities are endless.

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