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Market
Information
About Apple Varieties
| Apple and Pear Variety Chart
| Point-of-Sale Materials | Storage
and Display | Handling Apples
| Merchandising
| Apple Grades | Frequently
Asked Questions | Retailer Information
at a Glance | Packers and Shippers
| Apple Processors
Merchandising
To Market,
To Market
Effective merchandising
techniques will go a long way to increasing profits from
your produce department. Attractive, well-managed and informative
displays create new opportunities to attract and better
inform your customers. For maximum impact, establish a particular
section for apples in your produce department. Offer your
customers a choice of sizes and grades as well as package
formats - bulk, bags, trays, etc. Display varieties with
recipes and nutritional information clearly visible. Target
different markets with value-added, over-wrapped trays of
6 to 8 apples. Smaller apples are ideal for school lunch
boxes. Larger varieties are good for home snacks or work
lunches. Display a bowl of apples at deli or lunch counters.
Apples can be cross-merchandised with other lunch box suggestions,
such as raisins.
Cooking apples
can be cross-merchandised with pie pans and baking ingredients
for apple pies, apple sauce and apple dumplings. The possibilities
are endless.
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